For people living today, this is the first time we are experiencing a David and Goliath story of such magnitude and devastation. In order to grasp at the power of nature in this story, let’s first look at the size of our protagonist compared to earth…

Many consumer packaged goods (CPG) companies think of innovation as a change in the shape or design of their packaging or new formulations. Gatorade has reinvigorated their brand with the introduction of the smart sports bottle.