Optimize user experience

The most successful product and service offerings are found where human needs, technical prowess, and business savvy merge into a compelling user experience.

ZIP’s human-centered design approach puts people in the forefront of the process. We work to understand the needs of your stakeholders and users and create a compelling user journey to inspire and guide the design process. Each step in the journey is an opportunity to enhance the relationship between customers, stakeholders, and your company. This relationship is essential in building a meaningful and sustainable brand. Throughout the development process, we help you make informed decisions and manage risks in order to launch a product or service offering with a high potential for success.

ZIP Offerings

  • Mentor and coach executive and development teams in human-centered design and strategy

  • Develop design and product development strategy

  • Identify user and stakeholder needs

  • Map out the user journey

  • Identify strategic opportunities and challenges to optimize the user experience and build brand awareness

  • Refine product and service definition based on user experience

  • Complement internal client development resources with world-class design and innovation expertise