Lawrence Shubert is a designer, leader, educator and entrepreneur with over 30 years of experience guiding individuals, teams and organizations through transformative changes in how they think about and act on innovation. As a former principal of IDEO, the world's leading design and innovation company, he helped pioneer the human-centered process of design thinking.

Lawrence is passionate about using the power of this innovation process to create positive impact, and help companies and organizations stay competitive and vital in the marketplace. At ZIP, he provides research, design, and strategy services to a select group of companies, start-ups, and nonprofit organizations. He is particularly passionate about working on challenges in health and wellness, education, and sustainability.

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ZIP Innovations comprises a close-knit network of design, technology, and business professionals who have gained their experience working in the world's leading design and innovation consultancies, numerous start-ups, and established companies. 

The ZIP team members share a common human-centered design methodology and have combined forces on many projects over the years. We work in an efficient and highly collaborative manner, and bring a diverse set of skills and experience to every project. ZIP tailors multidisciplinary teams to complement our client's strengths and provides unsurpassed value and service.

• Design Research and Strategy

• Human-centered Design

• User Experience

• Architecture and Space Planning

• Engineering and Manufacturing